On 23 September 2020, Apple opened its first online store in India focusing to increase sales and manufacturing capacity in the country. Even the first online App store was Apple App store. However, the opening of the online store seems like an outcome from the US company’s work to varying their supply chains outside of China. The launch came in the time of India’s Hindu festival season – a profitable time of the year for mobile phone companies. It happened for the first time in more than 20 years since Apple began its operations in India.
Indian government seeks to attract investment to kickstart a declining economy. The site greets Indian shoppers with “Namaste” and features the “made in India” iPhone SE and 11. India is the 38th market for Apple where it has launched an online store.
According to the industry calculations, Apple owns about 2% share in the Indian market. However, the company has expanded the supply issues it faced by competitors in India. The International Data Corporation (IDC), noted that Apple’s market share in the premium segment rose from 48.8% last year to 41.2% this year. Apple also covers a large market through Apple app store.
Apple marks a victory through this launch as they were trying for expansion in India since long. However, India was restricted to source 30% of components locally as per rules. We have also seen similar victory after Apple launched it’s first Apple app store world wide.
Other policies have also worked in the Silicon Valley group’s favor, including New Delhi’s production-linked incentive scheme, announced in June to boost smartphone manufacturing. Apple manufacturers Foxconn, Wistron, and Pegatron are among 22 companies that have applied under the scheme, said technology minister Ravi Shankar Prasad in August.
Only Retailers – Amazon and Flipkart
With Flipkart and Amazon partnership, Apple sells almost 40 percent of its phones in India. Apple competes in the premium space against Samsung and One Plus. It holds a market share of about 1-2%, but enjoys enormous status as a luxury brand.
Apple may start exporting phones globally through the ramping-up of manufacturing capacity in India. It has already evolved in the field of apps through the Apple app store. Many analysts state that it takes time for more sophisticated components such as chips to be made in the country.
You can get a full range of Apple products Online
Moreover, apple is offering a full range of products and support directly to customers across the country for the first time. The new online store provides customer with the same premium experience found on apple store locations in the world. Similarly, we can find Apps on apple app store online. This will be done through online team members who are ready to offer their expertise.
The company is also letting customers order customized versions of iMac, MacBook Air, Mac Mini, and other Mac computers — something it started offline through it’s authorized partners only in late May in India.
A range of Apple services, including Apple News and Apple Pay are still not available in India. The online Apple store attempts to give Indian consumers a premium experience, with special pricing for students and free photography and music workshops. Signature gift wrap and personalized engraving on devices are on offer for the holiday season.
Significant step, says Tarun pathak
“For Apple, the online store brings them a significant advantage to draw people into the ecosystem,” said Tarun Pathak, an analyst at Counterpoint Research in Gurgaon in his interview about Apple.
“Tech companies want to be in countries that can provide scale to them, and India is one of those countries. It has not only domestic consumption but a huge export opportunity,” adds Mr. Pathak.
The Apple store is one of the most convenient destinations to shop for Apple products, with online Apple specialists available to help. They will help with anything from customers configuring any Mac to setting up new devices. Customers can receive advice from the Apple Online store both in English and Hindi.
Dierdre’s Take On Apple Online Store after Apple App store
In a blog post, Dierdre O’Brien, Apple senior Vice president of Retail + People said, “we’re proud to be expanding in India and want to do all we can to support our customers and their communities.” “We Know our users are relying on technology to stay connected, engage in learning, and tap into their creativity. By bringing Apple store online to India we are offering our customers the very best of Apple at this Important Time.” He added further.
According to Fitch ratings Corona Cases in the country ruled out a rapid economic recoil and customer spending in India is expected to contract by 8% in 2020. As COVID-19 is present for an uncertain period Apple’s team is supporting local organizations to provide remote learning with study guides and curricular.
Get Full support from experts may it be about Phone or about the Apple App store Apps
Consumers in India can now purchase AppleCare+. This extends the warranty on products and access the trade-in program to get a discount on new hardware purchase. The company said it will also offer customers support through chat or telephone. It will let users consult its team of specialists before they make a purchase.
The company is also offering customers the ability to pay for their purchases in monthly installments. TechCrunch reported in January that the company was planning to open its online store in India in the end of September. “The company plans to open its first physical retail store in the country next year”, it said.
Local assembling of the latest generation of iPhone
In recent years, Apple has visibly grown more interested in India, one of the world’s fastest-growing smartphone markets. The company’s contract manufacturers locally assemble the latest generation of iPhone models. These gadgets come with Apple app store. Even some accessories — an effort the company kick started two years ago.
The move has allowed Apple to lower prices of some iPhone models in India. For years, the company has passed custom duty charges to customers.
The starting price of the iPhone 11 Pro Max is $1,487 in India, compared to $1,099 in the U.S. (It started to assemble some iPhone 11 models in India only recently.) The AirPods Pro, which sells at $249 in the U.S, was priced in India at $341 at the time of launch.
For the well-being of Apple’s teams and customers, orders from the Apple Store Online will be shippped and delivered contactless. Orders that do not require a signature will be left at the customer’s door. They will need only verbal confirmation from a safe distance instead of a written signature.