By Kusum S Chakravarty
New Delhi: The steam has started building up for celebrating birthday of India’s Prime Minister Narendra Modi on September 17. After observing the day as ‘ Unemployment Day’ in 2020, the youth group have decided to observe “JumlaDiwas” with the hashtag #JumlaDiwas which is also gathering pace gradually. Jumla–precisely meaning promise has gained a new definition in Indian context where it is used in negative connotation of “empty promise’.
JumlaDiwas: YuvaHallaBol initiative
YuvaHalla Bol, a Delhi based youth organization against unemployment has announced to celebrate the birthday of Prime Minister Narendra Modi – September 17 as ‘Jumla Diwas’ to highlight the unfulfilled promises left behind by Modi. Understandably since the hashtag has been released more than a week ago, the youth bridage aims at countering hashtag shower by IT Cell of the BJP and build up substantian popular support under their own hashtag, so as to ensure that it remains on top trends on social media platforms by the day designated.
PM Modi Chuppi Todo
The social media war ensues every second day and with support of other political parties anti-BJP brigade has been succesful in putting across their own campaigns strongly than others. It was on September 4 that #पीएम_मोदी_चुप्पी_तोड़ो remained at the second position in twitter trends giving a good fight to more popular issues like India-England cricket test or badminton gold in Paralympics.
Make hay while the sun shines-The congress way
Riding on the back of YuvaHallaBol Congress was quick to release a short video to explain what JumlaDiwas is going to be. Copying breaking news format the official handle of Congress on You Tube released a 1min 15 second video clip, tailormade to explain unfulfilled promises of Modi.
“From the issue of unemployment to senseless privatisation, almost all his promises have proven to be a Jumla. So the PM’s birth anniversary should be celebrated accordingly.”
Anupam, member YuvaHallabol
Talking to GYV, Sachindra Karn, another member of the movement said,
“Our call for observing PM Modi’s birthday as a ‘National JumlaDiwas’ is getting overwhelming traction among youth. This is being done by the youth as a token of protest in the light of massive unemployment, privatisation of PSUs and many other ‘Jumlas’.”
The Youth activists had earlier too observed such events. Last year, to mark the birth anniversary of the Prime Minister, they termed the day as ‘National Unemployment Day’.