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Seven Indigenous Online Shopping Apps That You Can Rely Upon For Fashion

Online Shopping Apps, Global Youth Voice, gyv

It is generally said that one’s dressing style reveals the identity of the person. Even without being choosy about the clothes we put on, it says a lot about us. It is the mode of expression. Choice of clothes and accessories reveals the personality silently.

“Don’t be into trends. Don’t make fashion own you, but you decide what you are, what you want to express by the way you dress and the way to live” – Gianni Versace

Youth today, in the era of digitalized world prefer online mode for shopping. It is convenient and provides one a large number of choices at a time. Here is the list of 7 online apps which will help you to style yourself with your own sense of fashion.

BEWAKOOF – The journey of seven years (since 2012), has sold till date 1 crore + products. The company launches #ColorOfTheMonth and #DesignOfTheDay to provide consumers with varied colors and designs of t-shirts. One can also shop bottom wear, masks, protective eyewear, mobile covers, ‘silly’ socks, bags, sliders etc.

Famous among the teenagers and youths for the t-shirts with caption like ‘Bulati hain magar jane ka nahi’, ‘yahan apni chalti hain’ etc, it is now among the must have shopping app in the smart-phones of school and college going gangs.

Online Shopping Apps, Global Youth Voice, gyv
Myntra: A Shopping Platform

MYNTRA – Widely famous among every age group, this online shopping site is considered to be the best fashion store. Founded in 2007 to sell personalized gift items, the e-commerce company provides a wide range of products from clothes to accessories.

Online Shopping Apps, Global Youth Voice, gyv
Ajio: one of the Online Shopping Apps

AJIOAJIO, a fashion and lifestyle brand, owned by Mukesh Ambani is the fashion destination where youths can go for having a fresh, trendy and at the prices affordable for every class. It is Reliance Retail’s first pan-Indian e commerce venture. “AJIO’s philosophy and initiatives point to one simple truth – inclusivity and acceptance as the only way to make our society more humane”.

The company has a wide range of products from traditional to modern-wear, let it be silk saree or denim shorts, anklets or nose pins, consumers can find all at a single place.

CLOVIA – The fastest growing brand Clovia (#underfashion) brought revolution in the lingerie market as it made easily accessible the products which women and girls do hesitate to buy from offline stores. Sleep wears, masks etc are also available.

Online Shopping Apps, Global Youth Voice, gyv
Nykaa: One of the online shopping apps

NYKAA – With the sub-title ‘Your Beauty. Our Passion’, Nykaa provides the consumers beauty and personal care products. Also available on the website are bags, footwear, maternity wear, child-care products and much more.

It has divided its store into two parts – Nykaa PRO (Your professional beauty partner) and Nykaa LUXE (The Luxury Store).

LIMEROAD – Famous among girls and women for its huge collection of kurtas and kurtis, it is India’s first women’s social shopping website. It provides dresses of every pattern including flared, A-line, layered, and High-slit. The section for men, women, kids, beauty decor products are also available.

TATA CLiQ – Owned by Tata UniStore Limited of Tata Group, it operates in various categories like Fashion, Footwear, Accessories etc, providing consumers a great range of branded products.

(Note- The sequence is not based on ranking)


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